Baltic Sea Exploration
Erwan Simon is more than just a good friend and a MIGRA ambassador, he stands out as one of the world's most dedicated surfer explorers. His passion lies in seeking out and uncovering new breaks in remote and unexpected corners of the globe.
This drive led him, in the heart of winter, to embark on a solo adventure to the Baltic Sea, fueled by his insatiable love for surfing and exploration. As a seasoned traveler, Erwan is constantly on the lookout for unique and lesser-known surf spots worldwide.
This time, the allure of the Baltic Sea, with its promise of a decent swell forecast, proved irresistible: he boarded a plane to Stockholm, eager to discover what this icy region held in store.
Upon arrival, Erwan was met by an unprecedented cold wave that had gripped Sweden. Temperatures had plummeted to record lows, with the northern regions experiencing a bone-chilling -43.6 degrees Celsius. Although his destination lay to the south, the cold remained intense, and the landscape was enveloped in a thick blanket of pristine snow. Undeterred, he rented a car and set off on a nighttime journey, navigating snow-covered roads that seemed to stretch endlessly into the darkness.
After several hours of careful driving, Erwan finally reached the coast. His initial disappointment was palpable as he surveyed the first spot he had marked on the map the day before. The waves were tiny, barely surfable. However, true to form, he didn't give up easily and continued his exploration, driving along the coast in search of more promising conditions.
Eventually, he stumbled upon an interesting spot. The wind wasn't ideal, but the waves were rideable, and he was eager to get into the water. Erwan quickly put on his best wetsuit, complete with gloves, booties, and a hood, determined to brave the icy waters. However, in his excitement, he had forgotten to zip up his wetsuit. As he entered the water, a liter of freezing seawater rushed in, sending a jolt through his system. It was a stark reminder of the unforgiving nature of the Baltic Sea, but also a moment he can now look back on with a laugh.
Over the following days, his perseverance and passion were rewarded with some quality waves. The exploration continued, and Erwan discovered a good beach break where he enjoyed several surf sessions. The waves ranged from 50 cm to 1.5 meters, and the conditions were often glassy, providing a beautiful backdrop. Driving further, he also found a point break, but the wind wasn't always cooperative. Nevertheless, he enjoyed a nice left-hand break, often having the waves entirely to himself. This solitude was both humbling and exhilarating, a reminder of the vast and untamed beauty of nature.
The landscapes were truly breathtaking, with snow-covered coastlines and stunning sunsets that painted the sky in vibrant hues of orange and pink. Although the waves weren't the best he had ever surfed, the experience of discovering new spots and immersing himself in the raw beauty of the Baltic Sea was unforgettable. It was a powerful reminder of his deep love for travel and exploration: the thrill of the unknown and the joy of discovery.
This journey to the Baltic Sea was a rich blend of adventure, natural beauty, and cultural discovery. It underscored the importance of stepping outside one's comfort zone and embracing the unknown. Whether braving the icy waters, exploring snow-covered landscapes, or immersing himself in the local culture, each experience offered valuable lessons in resilience, adaptability, and the pure joy of discovery. As Erwan reflects on this adventure, he is filled with gratitude for the opportunity to explore such a unique and beautiful part of the world.
Follow Erwan Simon on Instagram
Designed for two
The question that obsessed us while creating our latest collection:
How many boards do you want to always carry with you?
We thought long and hard about this topic because we wanted to create a bag that would be perfect for both two boards and just one.
This led to the idea of differentiating the anti-shock thicknesses: 15 millimeters in the perimeter area to best protect rockers, nose, and tail, and 10 millimeters in the central area.
Thanks to this construction, the bags for two boards work perfectly with both one and two boards.
But that's not all: we've added a removable mat, a real wild card! Use it as a divider for your boards or transform it into a comfortable mat for yoga and stretching during your travels.
And for a touch of sustainability, all our bags are made with recycled fabrics, obtained from plastic bottles. An eco-friendly product, designed for those who love the planet as much as the waves!
Northern Paths
Imagine waking up at dawn, enveloped in a thick, damp fog, with the distant sound of waves crashing against the shore.
You've arrived in a remote corner of Northern Europe, in a place where the wind is icy and the air is crisp.
It's certainly not the most common destination for surfers, but there's something magical about this wild and unforgiving landscape that captivates you.
The destination is a northern coastline that seems straight out of a fairy tale, with its jagged mountains rising directly from the sea and timeless fishing villages.
Here, surfing takes on a beauty all its own, far from the traditional tropical spots, yet equally intense and rewarding. The sky is grey, and the sea is a deep, almost spectral green, with small crests breaking against the black rock cliffs.
At the end of the day, you retreat to a small wooden cabin with a spectacular view of the ocean, where you can warm up with a good coffee and watch the sky slowly transform into a rainbow of colors at sunset
Traveling with surf equipment, especially to distant and cold places like Northern Europe, can be a real logistical challenge, but it's also one of the most exciting parts of the trip.
If you decide to bring your own gear, one of the best options is to opt for the coffin bag 7.0, where you can fit up to 4 boards and they'll be well protected during your several flights.
151 Flights Stress Test
We love to put our products through rigorous stress tests, pushing them to their limits to understand their capabilities and identify areas for improvement.
Two years ago, we initiated a program with a select group of friends: the idea was to use a single 7.0 coffin bag for all their travels, regardless of destination. This bag was passed from one friend to the next, journeying across the globe.
Here the process:
The 7.0 coffin bag, which has completed an incredible 151 flights, has been loaded with up to 35 kg and has experienced a true odyssey around the world, traveling to some of the most famous and remote waves across continents. It has been used by surfers who have tested it in various conditions, seeking to understand the potential of the materials and the durability of the bag itself. It has seen its journey through the most desolate and spectacular places on the planet, from isolated beaches to hard-to-reach surf spots, where nature and adventure reign supreme.
The idea of a bag that can withstand 151 flights and harsh travel conditions tells a story of sturdiness, reliability, and passion for surfing and good stuff, just like the journey itself. The "tests" carried out by surfers in these remote locations have been an extreme trial to see how a bag can withstand the wear and tear of travel and daily use.
The 7.0 is not just an object, but a witness to experiences, adventures, and, above all, how materials and design can meet the challenges of global surfing.
If this Coffin could talk, it would have incredible stories to share: encounters with epic waves, sudden storms, and undoubtedly, moments of pure magic among friends bonded by their passion for surfing.
Conclusion:
Based on these findings, we've made improvements, such as reinforcing certain stitching points and repositioning the Teflon feet to optimize sliding. We've also conducted a brainstorming session to develop new accessories that will be released soon.
Run away from flat days with 20% off!
Summer in the Northern Hemisphere can be a surfer's worst nightmare: flat waves and overcrowded beaches.
We get it. That's why we launched the escape program offering a 20% discount on all products to help you get away from the flat heat days.
Save on surf gear with a discount code and invest more in your surf escape!.
Sardinia on 35 mm
Sardinia is a marvelous crossroads of cultures in the heart of the Mediterranean.
An island with a rich history, located in the heart of the Mediterranean, has always been a crossroads of peoples and cultures. Its ancient history is witnessed by the numerous archaeological sites present throughout the territory, from the prehistoric Nuraghi to the Roman and medieval ruins.
Phoenicians, Carthaginians, Romans, Vandals, Byzantines, and Aragonese: these are just a few of the peoples who have dominated the island over the centuries, each leaving its indelible mark.
A blue Eden, a pearl with rugged coastlines battered by stormy winds that offer perfect waves, with incredible scenery immersed in wild and unspoiled nature. In addition to its splendid beaches, Sardinia boasts an inland area rich in breathtaking landscapes: majestic mountains, dense cork forests, and a splendid uncontaminated Mediterranean scrub that merges with the waves.
The island is a true paradise, the essence of a surfing trip, where the encounter between man and the force of the sea intertwines with the uncertainty and balance of the elements. The wind pushes the boat against the pier and the cold that envelops the night creates an atmosphere of tension and anticipation, a prelude to the adventure in search of "perfect waves", a metaphor for the search for something ideal and unattainable.
The cold and solitude of the night, the difficulties and moments of introspection meet in this magical place along the way.
Because perfection does not exist, an elusive and illusory concept that, like a mirage in the desert, seems close to us, but the more we try to reach it, the further it recedes.
Sardinia, with its wild coasts and pristine waves, could represent this ideal destination, a place to find harmony with nature and with oneself. A metaphor for life itself, where man faces obstacles and challenges, where one adapts to variables and pursues a goal, just like those who ride the waves.
3.0 Eco-friendly dry backpack made from fabric free of chemical solvents
The Mark Iomal collection
We're proud to announce the launch of two new colors in our collaboration with Mark Iomal!
Mark, a freelance artist and passionate surfer, travels around Europe with his vintage caravan, his wife, and their adorable black cat.
As close friends, we've been fortunate to spend a lot of time together. We've had countless chats at the bar counter and, of course, shared some epic surf sessions.
We were constantly discussing our shared passions: surfing culture and the creative world.
During one of these encounters, Mark pulled out a small sketch and said: "This is my vision of MIGRA SURF, what do you think?"
Functional, eco-friendly, and designed by surfers? Perfect match!
We immediately loved his design!
We named it "Everywhere You Want to Go" a happy, functional eco-mobile with everything you need, a minimalist must-have for ocean lovers who share Mark's vision.
Now, we're excited to introduce two new bright colors: peach and ochre.
Made from 100% organic ring-spun combed cotton, each t-shirt is hand-printed in Italy with water-based inks.
Follow Mark Iomal on Instagram
Jegary Travel Set
We are really happy to introduce one of our favorite human beings: Nicoló Cunico aka Jegary!
With a strong background in design and visual art we connected with Jegary from the beginning of our brand.
He has a wonderful skill to discover new trends, focus the target and last but not the least it is an uncatchable frequent flyer for uncountable airlines.
He was the first surfer who tested the 7.0 coffin in a wide range flight and 23 hours trip. Including a transfert with the coffin carried on roof, belt broken and bag fell down smashing on the ground during the way....fortunately, he found it, checked it and thanks to our 22 mm closed cell foam, the boards inside were all saved.
We like his approach to go deep and deep in everything he does but most of all we love to spend time together, chat about surfing, travel and discuss about improving product details and smart problems solution.
Follow Jegary on Instagram
Test program: Ale Ponzanelli
Let's introduce the first surfer who officially joined our product tester program: Alessandro Ponzanelli.
Alessandro, known as Ale, started surfing when he was 12 in the seaside area of Tuscany (Italy). He immediately fell in love with the gliding style of longboards. Ale loves discovering new spots, and he was the perfect fit to start this program.
He tested the 7.0 coffin, the 9.6 double bag and a new prototype that is currently in the design process.
We always strive to push the boundaries and test the limits of our products. That's why we asked Ale to treat the bags roughly and try to find any points that could be improved. He spent a few weeks using the products, surfing, and traveling with them. The feedback was positive; all the gear resisted stress tests and held up well.
An important suggestion from Alessandro is to consider longer bags, especially for extensive trips. Longboards and larger gear require dedicated attention during travel. While our current collection covers longboards up to 9.6, we will definitely consider creating something even bigger! Thank you for the suggestion, Ale!
The testing process was carefully recorded by Gianmaria.
The entire MIGRA SURF team wants to thank both of them for the passion and dedication you have put into this special development program.
Follow Alessandro on Instagram
The Road to the big
Eugenio Barcelloni has become a habitué in Nazaré, it's not the first time he takes on the daunting task of riding the massive waves of the small Portuguese town.
For him, surfing is much more than a sport: it's an art form, a deep connection with the aquatic element. Since his youth, he has spent endless hours capturing waves along the Italian coasts, but he felt the call of greater challenges, of more powerful waves that only places like Nazaré can offer.
That's why, even this year, after carefully examining the forecasts, he decided to load up his van, attach the jet ski, and head towards Portugal.
More than 2500 kilometers through highways, ferries, and bivouacs along the way, driven by a unique passion that only the dependency on waves and strong emotions can give you.
What we admire about Eugenio is his willingness to push the limits, both with the waves and with the equipment.
It's a pleasure to share his experience and receive feedback to improve the durability and details of our travel bags.
Follow Eugenio on Instagram
TSA lock is a plus
The TSA lock was born in response to the growing security needs at airports, particularly in the United States. It was introduced by the Transportation Security Administration (TSA), a U.S. government agency established after the September 11, 2001 attacks. This specialized lock was designed to address the issue of luggage damage during security checks. It features a unique mechanism that allows security agents to open and close the lock with a universal key provided exclusively to TSA agents. This enables them to access the contents of the suitcase during security checks without damaging the lock or luggage, significantly enhancing the experience and security for every passenger.
TSA locks, integrated with our coffin 7.0 bags, become an essential element for surfing enthusiasts embarking on journeys to remote and unexplored waves. When the passion for surfing combines with the quest for pristine destinations, the need to protect equipment becomes crucial. The reliability and security offered by TSA locks thus become a guarantee of peace of mind for adventurous surfers.
The durability of TSA locks seamlessly aligns with the innovative and high-quality approach of MIGRA SURF bags, creating an ideal combination for travel experiences in remote waves. These bags not only ensure optimal protection during airport checks but also offer an elegant and functional design, meeting the needs of those seeking a blend of style and security
Navigating towards exotic destinations demands reliable and secure equipment, and the collaboration between TSA locks and MIGRA SURF perfectly addresses this requirement. Surfers can fully focus on their adventure, confident in the security of their gear. Furthermore, the durability and practicality of our surf bags, integrated with TSA locks, contribute to making the journey a worry-free experience, allowing surfers to fully immerse themselves in the excitement of remote waves around the world.
Products tester program
During the design process we liked to push the boundaries of our products to achieve the best quality and functionality in every situation.
Learning by experience is a must for our design process and we are always happy to hear user feedback. We love to charge items on trips everywhere, dusty roads, planes and old boats or snow looking for some peaks.
That's why we created the Products Tester Program, the plan to improve product performance and stay closer to customers, followers and friends.
A call to all those who want to interact and improve our products by using it and sharing knowledge with friends as we usually do at MIGRA SURF.
If you think you or a friend of yours is the right person to push the boundaries of the product's user base, follow our IG page and interact with us!
Fill out this form and take the opportunity to become an official MIGRA SURF tester for some products.
We will check all candidatures and in case you match it we will contact you by email or IG.
Take this chance, maybe next time we could have a session together shoulder-to-shoulder!
Stay tuned!
Lost and found with Filippo Maffei
In October 2022, Filippo embarked on a trip to the Maldives for a photo shoot with a marine biologist researcher. Being a surfing enthusiast, before his flight, he borrowed a 7.0 coffin bag, packed it with his boards, and, along with all his photography equipment, took a flight from Pisa to Malé.
To reach the remote atoll of Athuruga, where the shooting was scheduled, he took a propeller seaplane. Upon reaching the atoll, Filippo spent two weeks working and surfing the surrounding spots. He collaborated with a German researcher who requested underwater pictures of coral life.
The work and surfing experience in the idyllic setting of the Maldives, especially in those remote atolls, proved to be a great adventure.
On the last day, just before boarding the seaplane to return home, a massive monsoon storm hit the harbor, forcing Filippo and a few others to remain stuck on the floating platform for an hour. Afterward, despite the rain and wind, the seaplane captain decided to take off without the coffin bag. Concerned about the weight, he left the bag on the ground to make the plane lighter. The plan was for the bag to be carried by the next flight from Athuruga to Malé.
However, the next flight never departed, leaving Filippo without his boards. Fortunately, a hotel employee retrieved the coffin and stored it in a warehouse on Athuruga.
Back in Italy, Filippo attempted various ways to retrieve the coffin, but shipping a large item like this from a remote atoll to Europe at a reasonable price proved challenging.
Ten months later, Filippo, together with friends, organized a strike mission to recover his items and, of course, surf some waves.
He persuaded the hotel employee to send the bag to Malé. Unfortunately, upon Filippo's arrival at the airport depot, no one wanted to release the baggage as it lacked a depot tag.
After several negotiations, presenting his passport and necessary documents, he finally managed to get hold of the coffin.
Despite spending 10 months in storage and changing hands numerous times, the 7.0 coffin bag was in perfect condition, with the boards well-preserved. However, other items such as wetsuits and t-shirts were completely rotten and moldy.
For the remaining time, Filippo and his friend enjoyed five days of fantastic waves and barrels, as evident in the images.
All credits @Filippo Maffei, follow him on Instagram
Small details, big different
We live in the most knowledgeable era in history and must be aware of our actions as surfers and above all, as humans.
That's why sustainability, durability and ethics are the fundamental values of our brand.
We live for these three words, and we fight to create a better planet and improve our playground.
Sometimes paying attention to small details can generate a big difference.
100% Recycled Materials
Using recycled fabric from the beginning was a clear way to go and an easy decision to make.
For us, producing eco-friendly products is not a plus, but is a must. We cannot continue to forge ahead without awareness of the consequences of our actions.
We have to think about our planet and preserve our playground.
That's why with we have introduced another important step for us: 10 year warranty to all products.
Tarpaulin is not allowed
Every decision is followed by a consequence. From our beginning, we have taken a clear path to sustainability and an environmentally friendly way.
Every single stitch, fabric and construction method reflects deep commitment to follow our ethical fundamentals.
Durability is one of our must haves, but also one of the main factors of leading an eco-friendly life.
That's why we decided to ban LDPE webbing tarpaulin in all of our products. This material is commonly used in the surf bag industry in the last 40 years. We are already seeing its effect and believe that over the years it will continue to decompose and flood the environment with micro pieces of plastic.
Durability
Years ago, following our mantra of durability, we planned to protect all products with 10 years of warranty.
After several brainstorming with the team the first big challenge that came out was: how can we check and test quality and durability products?
We did a deep discussion about this point and finally we decided to follow the approach that drives all our design decisions: create a custom strong test that is a mix between analytic data research and human behaviors following our surfer instinct.
Clic here if you want discover more about our stress test approach
Hexagon fabric
We are always focused on details that can improve the performance of our products.
That’s why during the design process of our bags we ask ourselves many questions: first of all how can we improve performance and functionality?
This continuous research allowed us to improve quality standards step by step over the time.
One of the milestone decisions we took is about fabric, for sure the most important part of soft goods. After a deep research and test process we decided to use specific Hexagon fabric, a material created by a hexagon pattern that reinforces the resistance of the material without increasing weight.
The Hexagon fabric is made by 100% recycled polyester, thanks to its hexagon texture it can resist tears for long, it is more resistant to abrasion and to tensions than normal one and due its specific texture is also a performed rip-stop material.
The Hexagon fabric is engineered to improve durability, abrasion resistance and waterproof.
Thanks to these improving features, Hexagon is used in all our surf bags, now surfers can load their board bags fully loaded with any problems.
Relax and enjoy your surf, we take care of your boards.
Med roots
The Mediterranean Sea is the cradle of civilizations and an extraordinary environmental heritage.
All our roots and history, comes from the deep of this space of water that has always been the origin of global trade for millennia.
Goods from the mysterious East have arrived here since ancient times…the Mediterranean where peoples, cultures and religions met, is today one of the most polluted seas in the world due to plastics.
Plastic represents 95% of waste in the open sea, on the seabed and on the beaches of the Mediterranean. But it is microplastics, smaller and more insidious fragments, that reach record concentrations in the Mediterranean almost 4 times higher than those recorded in the "plastic island". ” of the North Pacific. By entering the food chain, these fragments threaten even more animal species and also put human health at risk.
The Italian plastic island is located off the coast of the Tuscany Archipelago, fed by waste from the rivers Arno, Tevere and Sarno.
Plastic pollution represents a serious threat in the seas and oceans globally. Around 8 million tons of waste are concentrated in specific areas called "plastic islands". Italy occupies second place, with 7% of microplastics compared to the world average. A serious danger for the natural balance and the survival of 700 species of the marine ecosystem which risk their lives due to entrapment, ingestion, suffocation and release of toxic chemical substances.
Where is the 'floating' island in Italy located?
Research conducted by the Universities of Manchester, Durham and Bremen, together with the British Oceanographic Center NOC revealed that the Italian plastic island is located off the coast of the Tuscany Archipelago. The concentration of plastic waste is greater and cyclical between the islands of Elba and Corsica, especially in the seabed. Its formation derives from piles of bottles, bottles, bags, straws, food containers, cutlery, disposable glasses, polystyrene and fishing objects dispersed on the surface of the sea. A real open-air landfill fed by waste from the Arno river, the Tevere and the Sarno. It extends for a few tens of kilometers and tends to expand exponentially. Furthermore, the high temperature of the water contributes to the formation of micro fragments that accumulate in the seabed, persisting over time.
We take care of your boards
At MIGRA SURF we love to do research.
We always try to figure out the best solution possible, especially to protect our surfboards.
Save our toys is one of our dogma and we love to do it as best as we can, that's why we designed every single material, stitching and construction process to improve the performance of our design.
To choose the best solution to protect boards we tested many different types of foam into many different scenario, we did several empiric and scientific test and some of this are still on going because we strongly believe that research and improving never ending, there are always some trick to learn or discover to increase our shock absorb performances.
To reach the best protection we use a closed cell shock absorb, every board bag is designed to have best protection in the area where it really needs.
Thanks to foam distribution we come off with an ultra protected product and at the same time incredibly lighter.
Just to give you an idea our coffin 7.0 fits up to 22 millimeter of closed cell foam protection and its weight is less than 4 kilos (8,81 lbs), this feature is fundamentals if you want to load up to four boards and stay under 23 kilos to avoid excess weight fee for your luggage.
Of course closed cell foam is waterproof and eco-friendly. All material comes from post consumer reuse of PET plastic bottles.
Waterproof and floating test
All our team riders give constantly back to R&D, for us it is really important to create a communication channel between users and the design department because every single feedback could be fundamentals to find a new solution and improve performances.
If someone has any feedback or suggestion about our brand will be really welcome and feel free to fill the form here.
Road to Cali
Florence Italy 6.30 a.m. in the morning.
We look out of the window and we see the MIGRA 7.0 coffin ready to be loaded on board by the airport staff, four boards inside, two flights and a stopover, destination California.
We always think about these moments where the boards make incredible paths to cross the globe close to us.
Once landed we check the luggage and discover that thanks to the TSA lock our luggage has been checked by the border police without any damages.
The coffin 7.0 has a TSA combination lock with a universal key plug available by any customs agent working at a US airport.
TSA is an acronym of "Transportation Security Administration", the government agency in charge of airport security in the United States.
The TSA padlock has been inserted to avoid problems during checking baggage loaded, this feature allows customs agents to open the luggage without any forcing, using the universal key and to close it easily at the end of the security inspection.
In the meanwhile, a big swell is going to hit the entire northern pacific, the rain is starting to fall and the clouds are increasing… the waves have arrived!
The next morning the sun shines in the sky and passes through between dusty and mystic haze.
Preparing the bikes to go down to the beach, we decide to use the MIGRA 6.0 where we can load 2 boards, because having two boards behind is always better than having one (all MIGRA bags can carry 2 boards, check this link to read more about it).
We load everything on the bikes and the extra rail protection allows us to put the boards on the rack without damaging them and without having surprises on the rails of the boards.
The day passes quickly between one session and another, the waves slowly begin to decrease, on the beach a shy fire warms the hearts of all of us. Tired and cold, we check the last set of the day, it's time to put our wetsuits inside the MIGRA 3.0 backpack and to go home with mind trilled and full of awesome memories.
Behind our creative mind
The story of our brand can be recap into a single multi meaning word: research
Behind these eight letters there is a world made by travels, learning by experience and many design awards recognition.
In 2014 our founder Marco De Santi did a solo trip into the Philippines archipelago.
You have to know that Marco has an industrial designer background, he spent years designing so many different products: luggage, soft goods, lighting, sex toys, and many new concepts that allowed him and his design studio (Studio Natural) to receive many international design awards, like iF award, Good Design, Red Dot and mentions at the Compasso d'Oro.
Mixing Italian roots, design orientation and surf addiction this is what comes off: an innovation lover enamored with durable stuff and to surf remote waves alone or with few friends.
During the Philippines trip he looked for spots in some of the really remote islands and to check these spots he used several different modes of transportation: from a pedal tuk tuk and old vans to small propeller airplanes, every time his mind figured out the same problem: find how to load and protect the boards in an easy way.
Every time he had to add bubble wrap or plastic tube to make its boards safe.
Back at home Marco did a deep research on the market to find a product to help him in the next trip but he didn't find anything that matched these features, so the designer blood started pumping and he began to work on a new bag concept around the principles of durability, functionality and eco-friendly.
For Marco sustainability is not a PLUS for a product but is a MUST, for him design something without thinking about our environment is not acceptable.
The first bag model needed a lot of improvements, the second one was almost good but the third was a blast, his friend checked, tested hard and the feedback was so good that Marco decided to start MIGRA SURF, to help all surfers traveling around without compromise.
That's why this name: MIGRA comes from "migration". It doesn't matter how far away but every surfer moves looking for waves.
“Passion as surfing can radically change your life, we have to just follow the flow inside us”.
Back to the present, hopefully Marco's mind and his partner in crime are always working and we are happy to say that they are working hard on new products with models and prototypes tests.
In the next months we will introduce some interesting news, stay tunes!
Like gramps
Looking backwards to our roots we did a lot of evolution in terms of details, better fabric and stitching standards.
But from the beginning we set up solid dogmas that were and are crear in our mind: optimize each single process and piece of fabric to create eco-friendly and long life products to fight the fast fashion approach.
During the design process of each MIGRA SURF product we ask ourselves how we can reach these goals.
We design paying attention to every single detail, most of them could be invisible to you at first check but we need to be focused on every stitching point to be sure of its longevity.
Analyzing the clothing market we realized that 18% of global carbon dioxide emissions are produced by the manufacturing industry. That's why each single product is important, just for an example a low quality surf bag pollutes in each of its lifetime steps.
At the beginning because it needs natural resources and high consumption of energy but destroys the environment also during the use, if you want to know more check out why we banned tarpaulin fabric from our products (here).
Reconsidering the foundations on which our consumer behaviors are based leads to the birth of Slow fashion, a type of production and consumption of those who want to distinguish themselves from growing consumerism.
We totally agree with this approach but we don't say anything new , also our gramps are agree, we just try to have a conscious and ethical approach, putting environmental protection at the center of its model and thinking of the future of the world that we will leave to our childs.
Spreading our approach to influencing consumers habits and prospective is an essential part of the game for us.
About our products is the same thing, that's why we love spend and invest time into research and development, doesn't matter how long its is the process, the most important this is reach our goals to build the planet that we dream.
Quality, eco-friendly and durable, that's it.
If you what to check how we do our longevity tests on the product don't miss to check out our Journal Stress Test (video here)