[sur-ching]
Search is the verb of surfing.
Around this simple verb turns all surfers's attitudes.
There are infinite options that move people, but surfers move mostly for waves. For people who are not addicted to this passion it's hard to understand but in a surfer's brain it is clear: I need waves, so I look for them.
It doesn't matter if you look near your house or go on a surf trip thousands of miles away, the most important goal is to find "your" wave.
I know too many stories of people that moved away from their hometown to places where waves are more consistent.
Most people move away for work reasons but surfers are driven mostly by the waves and we always try to create our life around the surf.
Why are we so addicted to this search? Where does this powerful push to search come from?
We are not psychologists, we are just small dedicated brand but what we have clear in our mind is that for surfers is not only a question of adrenaline, but it is a sort of multiple element combination.
Power of swell, wind direction, tide and type of break are all natural elements impossible to dominate.
When all of these join together, magical waves are created and you can feel the power inside you soul.
That's why everything goes around " the search", our brain is always looking for the only place on Earth where we forget everything, feel our body, our mind and our heart connected to this awesome energy.
That's what the search means to us, understanding where I can find the perfect balance between these elements makes me feel part of Mother Nature, part of this magic energy that creates perfect waves.
MIGRA's name comes from "migration" , every surfer moves looking for waves and we are part of this wonderful movement
Central Africa searching
Few moons ago Erwan called us and announced that is preparing a trip to central africa. We were so excited for him because for all of us Africa is one of the real boundaries about surf exploration.
Traveling alone is a bit tricky especially in the same remote place and if you have the ambition to record the entire trip.
We think he did a great job, Erwan has a huge experience in waves scouting and it is always a pleasure to talk to him when he comes back home to feel his emotion and receive feedback on our products tested in extreme conditions around the world.
If you have 10 minutes, have a seat and enjoy this nice video about waves, searching and board culture that is rising there.
If you want follow Erwan journey on instagram.