Search is the verb of surfing.
Around this simple verb turns all surfer's attitudes.
There are infinite options that move people, but surfers move mostly for waves. For people who are not addicted to this passion it's hard to understand but in a surfer's brain it is clear: I need waves, so I look for them.
It doesn't matter if you look near your house or go on a surf trip thousands of miles away, the most important goal is to find "your" wave.
I know too many stories of people that moved away from their hometown to places where waves are more consistent.
Most people move away for work reasons but surfers are driven mostly by the waves and we try always to create our life around the surf.
Personally I turned 2017 by driving more that 12.000 km by car following the waves, ironically I say: "luckily that I live in a small island that is only 120 km longer and 30 wide!"
Why are we so addicted to this search? Where does this powerful push to search come from?
I am not a psychologist, I am just a designer but what I have clear in my mind is that for surfers is not only a question adrenaline, but it is a sort of multiple element combination.
Power of swell, wind direction, tide and type of break are all naturals elements impossible to dominate.
When they join together magical wavers are created and you can feel the power.
That's why everything goes around " the search", our brain is always looking for the only place on Earth where we forget everything, feel our body, our mind and our heart connected to this awesome energy.
That what's the search means to me, understanding where I can find the perfect balance between these element make me feel part of Mother Nature, part of this magic energy that create perfect waves.